Thoughtful experiences for real people

UX DESIGN

Combining deep research, genuine empathy, and strategic problem-solving, I create user experiences that are intuitive, accessible, and enjoyable. My thoughtful UX design reduces friction, boosts engagement, and builds trust—transforming complex technology into seamless, meaningful experiences that truly resonate with people.

View My UX Portfolio

Optimizing the Ecommerce Purchase Journey — Plantamani Co.

UX revamp focused on streamlining the shopping experience, reducing cart abandonment, and increasing conversion rates for a botanical lifestyle brand.

Payment iFrame - Booking Engine

Designed a seamless, secure payment experience embedded within the booking flow to minimize drop-off and build user trust. Focused on accessibility, clarity, and visual hierarchy.

Modernizing the Experience – Troon Golf

Enhancing Troon Golf’s network user experience. Focused on unifying branding, improving mobile usability, and streamlining content management for both single-course and multi-facility sites.

Tee Up the View by Enhancing the Experience - GolfPass+

Revamped key touchpoints of the GolfPass+ experience to highlight member value and boost engagement.

Scheduling Sports & Events – Booking Engine

Redesigned the booking engine to simplify how users schedule tee times, lessons, and events across multiple facilities. Enhanced usability, streamlined the flow across sports and locations.

Checkout Flow Redesign & Optimization – GolfNow

Led a full redesign of the GolfNow checkout flow to reduce friction, improve mobile performance, and increase conversion rates. Focused on simplifying steps and clarifying pricing.